Huawen Food's Jinzai Xiaoyu has received a strategic investment of 300 million yuan and is partnering with Lenovo Holdings
Recently, Hunan Huawen Food Co., Ltd., a leading leisure food brand in China, announced the introduction of a strategic investment of 300 million yuan from Jiawo Group, a subsidiary of Lenovo Holdings. Chinese food owns famous leisure food brands such as "Jinzai Xiaoyu" and "Jinzai dried tofu".
It is reported that Jiawo Group is a modern agriculture and food investment platform under Lenovo Holdings, committed to investing in and building leading enterprises in the field of agriculture and food, integrating global high-quality resources, providing consumers with safe and high-quality agricultural products and food, leading and promoting the development of modern agriculture in China, and realizing the ideal of industry serving the country. Hunan Huawen Food Co., Ltd. is a leading enterprise in China's snack food industry. The company mainly produces snack fish products and snack bean products, both of which are in a leading position in the industry and have a strong development momentum. Its "Jinzi" and "Boweiyuan" brands have become well-known nationwide, with a marketing network covering the whole country and products sold to overseas markets such as the United States and Canada.
Regarding the strategic investment in Lenovo Holdings' subsidiary Jiawo Group, Chairman Zhou Jinsong stated, "Huawen Food is currently in a period of rapid development, and Jiawo Group has lofty goals, leading corporate management concepts, and abundant industrial and Lenovo related advantages. It will further promote the improvement of Huawen Food's internal and external governance mechanisms, and play a significant role in promoting the company's development in branding, industrialization, and strategic layout. This investment not only recognizes the company's mission to focus on 'manufacturing safe, delicious, and convenient Chinese leisure food', but also affirms the future development prospects of Huawen Food. We believe that through this cooperation, the development of Huawen Food will reach a new level
Chen Shaopeng, Chairman of Jiawo Group, stated that Huawen Food is a good company with a solid foundation, strong development momentum, and a leading position in the industry. Mr. Zhou Jinsong, Chairman of Jiawo Group, is kind, honest, and experienced in the industry. He is a broad-minded and ambitious entrepreneur. Jiawo Group hopes to build Huawen Food into a leading leisure food brand enterprise in China through this strategic cooperation with Huawen Food, providing Chinese consumers with more delicious and healthy leisure food.
However, Zhu Yonghua, Executive Director of Jiawo Group, believes that: 1. The Chinese snack food market continues to grow due to factors such as economic growth, increasing disposable income of residents, urban population growth, sustained urbanization, and increased leisure time and expenses; 2. The consumption of leisure food is in a rapidly upgrading stage, and the raw materials for Jinzai Xiaoyu come from deep-sea fish, which are healthy and delicious, and are deeply loved by consumers; 3. Jinzai Xiaoyu focuses on brand reputation and has become the number one brand of leisure fish products; 4. Jinzai has expanded and extended its products around healthy protein leisure products such as leisure fish and dried tofu, which has realized the rapid growth of the enterprise and has a huge space for future growth. Moreover, Huawen Food is at the forefront of domestic processing technology, automation, and food safety assurance. With the support of Jiawo Group, Huawen Food is expected to quickly enter the capital market.
With the upgrading of personalized consumption, the scale of the leisure fish products and soy products industry continues to expand, and it has great market prospects in the future. Lenovo Holdings' significant investment in Xiaoyu also indirectly confirms this point. With the intensification of competition in the industry, in order for Huawen Food to maintain its leading position in the industry, it still needs to put in enough effort in food quality and personalized services. Zhou Jinsong, Chairman of Huawen Food, stated that Lenovo's entry is a vote of trust in the company's more than 20 years of experience in the leisure food industry. Chinese food will take this as an opportunity to cultivate internal strength, innovate boldly, and take safe, delicious, nutritious, and convenient Chinese leisure food to a new level in recent years.