There is a continuous stream of exhibitors in front of the Jinzi booth. Image provided by the interviewed unit

On May 28th, Jinzai launched its overseas brand "Jin's Jinzai" and made a stunning appearance at the Asia (Thailand) International Food Expo, showcasing delicious and healthy snacks to consumers worldwide.

Jin's Jinzai "Debuts on International Stage in Bangkok, Triggering a Food Storm Again

On May 28th, Jinzai launched its overseas brand "Jin's Jinzai" and made a stunning appearance at the Asia (Thailand) International Food Expo, showcasing delicious and healthy snacks to consumers worldwide.

Jin's Jinzai "Debuts on International Stage in Bangkok, Triggering a Food Storm Again

In order to assist global food companies in expanding into the vast markets of Southeast Asia and even ASEAN, the Asia (Thailand) International Food Expo was grandly held in Bangkok from May 28th to June 1st. This exhibition is one of the most influential food and beverage exhibitions in Asia, successfully attracting top exhibitors and visitors from all over the world. As one of the important exhibitors of this exhibition, Jinzi joined hands with the brand new overseas brand "Jin's Jinzai" to make a magnificent appearance, marking another important step for Jinzai Food on the path of internationalization.

At the Asia (Thailand) International Food Expo, Jinzai Food carefully created an exclusive exhibition area. The exhibition area showcases in depth the classic hot selling products of Jinzai and the latest overseas packaged products. At the same time, a dedicated tasting area has been set up, allowing consumers to not only appreciate the unique charm of the Jinzai brand, but also taste its authentic Chinese cuisine.

For a long time, Jinzai Food has been focusing on high-quality protein health products such as leisure fish products, poultry products and bean products, and has cultivated many powerful products such as Jinzai deep-sea small fish, quail eggs, dried meat, dried tofu, and konjac. In recent years, its performance growth has led the first echelon in the A-share leisure food sector.

Global upgrade "Jin's Jinzai" new outfit goes global and gains favor

Jinzai Food, the first stock of fish snacks in China, has always adhered to quality for many years, upholding the mission of "making delicious and healthy snacks to improve people's quality of life", and bringing more high-quality, healthy, and delicious food choices to global consumers. Its Jinzai deep-sea small fish, Jinzai thick dried tofu, and Jinzai quail eggs have been exported to about 40 countries, including the United States, Canada, Australia, Japan, and South Korea, and are loved by consumers all over the world.

Under the guidance of globalization strategy, in order to better adapt to the international market, Jinzai has launched the new "Jin's Jinzai" brand, which has undergone a comprehensive upgrade in product packaging. The "Jin's Jinzai" brand not only continues Jinzai consistent high-end texture, but also based on insights into the international market, fully considers aesthetic differences around the world, and incorporates more international design elements, making the new overseas version packaging more exquisite, simple, and high-end.

Relying on the strong R&D and production strength of Jinzai, "Jin's Jinzai" brand products cover a number of healthy categories such as small fish, thick dried tofu, quail eggs, konjac, Dafeili vegetarian steak, and a total of more than 60 overseas product SKUs, which are rich in variety and taste, and can meet the needs of consumers in different countries and regions. The exhibition site attracted numerous overseas distributors to negotiate cooperation.

Next, Jinzai will adopt a new attitude and broader vision to further promote the implementation of globalization strategy layout, and meet the challenges and opportunities of the international market. (Intoxicated)