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Leading the development of healthy snacks, Jinzai Food has won the

2024-11-25

Recently, the China Food Health Seven Star Award Ceremony was held in Shanghai. Jinzai Food was honored with the China Food Health Seven Star Award for its outstanding product quality and continuous innovation in the field of healthy snacks.



As one of the most influential awards in the Chinese food industry, the Seven Star Award has always adhered to the principle of high standards and strict requirements since its establishment, aiming to recognize enterprises that have made outstanding contributions in food safety, health, and sustainable development.



With the mission of "making delicious and healthy leisure food and improving people's quality of life", Jinzai Food adheres to the healthy snack track, focusing on high-quality protein health products such as leisure fish products, poultry products, bean products, etc., and has cultivated seven doctoral quail eggs, as well as multiple strength products such as dried meat, dried tofu, konjac, etc.


Among them, Jinzai Deep Sea Fish had sales of nearly 1.3 billion yuan last year, ranking first in the category for seven consecutive years; Quail eggs have been certified by Sullivan as the "best-selling packaged quail egg product in China" and have become the king of the category.


This year, Jinzai Food has continued to make efforts, upgrading its category king and launching multiple industry-leading products, such as Jinzai deep-sea anchovy rich in DHA, high calcium, and high protein, seven Dr.'s soft boiled quail eggs that can be eaten raw without resistance, and zero added preservatives for short-term preservation of fresh Pingjiang sauce, leading the healthy and high-quality development of the industry. It is worth noting that the seven Doctor's Soft Heart Quail Eggs were sold out for the first time at the beginning of this month, and currently the official flagship store of Jinzai is still frequently out of stock.



Throughout, Jinzai Food has been driven by innovation, creating a highland for innovative research and development of healthy snacks. The company relies on multiple platforms such as Hunan Health and Leisure Food Engineering Technology Center, Postdoctoral Innovation and Entrepreneurship Base, and Hunan Doctoral Innovation Station to form multiple health research and development systems, including high-quality protein (fish, eggs, meat, and beans), three reductions (sugar, salt, and oil), zero additives (pigments and preservatives), and rich nutrients (DHA, Omega-3, selenium).


Jinzai Food has always been at the forefront of the industry in terms of food safety and quality control. The company has established a healthy snack management system covering the entire process from raw materials, research and development, to production, and has introduced international authoritative testing agency SGS for deep cooperation to ensure product quality and safety. Jinzai Food's Pingjiang production base has obtained dual certifications from BRCGS and IFS Europe, as well as GMP cleanroom certification. The production environment and standards are in line with international standards.



In February of this year, the local standard "Technical Regulations for Processing Flavored Cooked Small Fish Dried" in Hunan Province was officially implemented. The standard was proposed by the Hunan Provincial Administration for Market Regulation and jointly formulated by several units and enterprises such as Jinzai Food and Hunan Food Quality and Safety Technology Association. This is also the first local standard for small fish snacks in the country, which is conducive to further improving the high-quality development of the fish snack industry.


Recently, Jinzai Food has partnered with Nanjing Agricultural University to establish the "Jinzai Food Quail Industry Research Institute", dedicated to the research of quail breeding, breeding, and food safety. This measure not only provides strong technical support for Jinzai Food, but also injects new vitality into the development of the entire quail industry.



Zhou Jinsong, Chairman of Jinzai Food, stated that the company will take this award as an opportunity to continue to adhere to innovation driven development, continuously improve product quality and food safety levels, and provide consumers with more "delicious and healthy snacks". At the same time, Jinzai Food will actively participate in industry exchanges and cooperation, promote the healthy development of the food industry, and contribute to the construction of a sustainable healthy food ecosystem.