Media team visits Jinzai Deep Sea Small Fish Intelligent Manufacturing Factory, with Chinese food leading the development of the industry chain and improving quality

On November 13th, with the launch of the "Chain" of Advantageous Industries for Winning the 2020 Comprehensive Well off Hunan Tour in Yueyang, an interview team composed of more than ten media outlets including People's Daily Online, Xinhua News Agency, China News Service, Tencent, Sina, New Hunan, Rednet, and Huasheng Online visited the intelligent manufacturing factory of cultural and food products in China, searching for the password for the high-quality and rapid development of Yueyang's food industry chain.
 
Layout of the entire industry chain to create a highland for leisure food in Yueyang

As the second largest 100 billion yuan industrial chain in Yueyang, the Yueyang food industry chain has developed rapidly, taking the lead in the Hunan region and successfully cultivating China's first fish snack stock this year.

As the first stock of fish snacks in China, Huawen Food has attracted numerous attention since its listing. Huawen Food is a modern leisure food enterprise that integrates research and development, production, and sales. The sales of its Jinzai deep-sea small fish are 1.2 billion bags a year, ranking first in the industry continuously. Jinzai dried tofu series ranks among the top ten in the leisure bean products industry. Since its establishment in 2010, Huawen Food has developed rapidly and successfully listed on the Shenzhen Stock Exchange in September this year, achieving a breakthrough of zero listing for Yueyang leisure food enterprises.

Yueyang has a unique advantage in developing the leisure food industry, with traditional Hunan style snacks being healthy and delicious, "said Zhou Jinsong, Chairman of Huawen Food. To turn traditional flavor snacks into pocket snacks that everyone loves, the improvement and development of the entire food industry chain are indispensable. The successful listing of the company is due to Yueyang's location advantages and good business environment.

In 2010, Zhou Jinsong, who had been deeply involved in the food industry for 20 years, returned to his hometown in Yueyang with resources and dreams, founded Huawen Food, and opened the prelude to Jinzai Deep Sea Little Fish riding the wind and waves.

At that time, the development of the food industry chain in Yueyang was still in the initial exploration stage, especially in the field of snack food segmentation. Huawen Food is making efforts in multiple aspects of the entire industry chain, including product research and development, production and manufacturing, and sales promotion, continuously building and supplementing the chain to support the development of Yueyang's food industry.
 
Received BRCGS certification to enhance quality and strengthen the chain, as well as international synchronization

In terms of product research and development, Chinese food mainly focuses on the flavor of small fish and flavor of dried tofu. Combined with the taste preferences of various regions in China, through numerous repeated research and development, it finally launched five classic flavors, namely, South brine, North sauce, East spice, West spice, and Middle spicy, which quickly spread across the whole country.

The upgrade of taste and texture cannot be achieved without the optimization of production technology. Tong Jingming, General Manager of Huawen Food Pingjiang Company, introduced that Huawen Food has two intelligent manufacturing production bases in Yueyang and Pingjiang, adopting modern automated production processes to continuously improve product quality. Huawen Food collaborates with equipment manufacturers to customize and develop automated and intelligent production line equipment; Collaborating with well-known universities such as Jiangnan University to explore industry university research, continuously improving production processes and technologies, and successfully passing the certification of "Provincial Enterprise Technology Center". Chinese food now has about 20 industry-leading technologies such as flavored fish processing technology, flavored dried tofu processing technology, automatic equipment production technology, and special flavoring technology.

Recently, Huawen Food has taken the lead in obtaining BRCGS global food safety standard certification, becoming one of the few leisure food companies among listed companies to obtain this certification. At this point, Huawen Food Jinzai Deep Sea Fish has passed the highly recognized food related system certification in four major industries, and its production standards are on par with international standards.

BRCGS certification is one of the food quality standards recognized by GFSI (Global Food Safety Initiative) and also one of the quality system standards recognized by the International Federation of Food Retailers. BRCGS certification sets high standards for the quality and safety and hygiene assurance capabilities of food supply, covering multiple aspects such as HACCP, quality management system, product control, processing, production environment, etc. Many well-known companies around the world regard this certification as an important and authoritative third-party supervision.

Huawen Food adheres to high-quality development and attaches great importance to product quality. This year, Huawen Food won the Yueyang Mayor's Quality Award and obtained the qualification to register with the European Union, becoming the first fish snack enterprise in Hunan to register with the European Union.

A single branch alone is not spring, but a garden full of flowers blooming in spring. Huawen Food insists on collaborating with upstream and downstream enterprises in the industrial chain, stimulating the cluster effect of resources, driving the industrial chain to about 10 billion yuan, jointly creating the business card of Yueyang's characteristic cuisine, and jointly building the Yueyang food industry chain.