New Beijing News (Reporter Wang Siyang) On September 18th, Huawen Food received the first batch of institutional research after its launch. In the research activity information, Huawen Food stated that it will attach great importance to the management and operation of online channels in the future, and make soy products the second best-selling product. Huawen Food went public on September 14th, becoming the "first fish snack stock" on the A-share market.

At this research video conference, Huawen Food introduced that its main products include flavored fish products, soy products, meat products, and other major series, with a sales model mainly based on distribution and supplemented by direct sales. The sales scale of the representative product "Jinzai Xiaoyu" ranks first in both online and offline channels of fish zero food in China, and the soy product business ranks among the top ten in the leisure soy product industry.

Huawen Food stated that fish snacks have not yet formed a large-scale enterprise due to difficulties in industrialization for a long time in the past, and are currently in the development stage. According to industry association data, the market size of the domestic fish products industry was around 20 billion yuan in 2020, and it is expected to develop to 60 billion yuan by 2030.

Compared with other brands of small fish products, the advantage of Chinese food's "Jinzai" product lies in its scale and brand awareness. In 2013, Chinese food invited Wang Han to endorse it, and in 2019, it replaced Deng Lun with a more youthful image. At present, Huawen Food has strong bargaining power among suppliers and strict control over distributors and customers.

For the bean products business, Chinese Food said that the founder Zhou Jinsong started his business as a traditional bean product. At present, flavor bean products are the second pillar product, with sales of 120 million yuan in 2019. The representative product is "Jinzaihou dried tofu". In the past two years, Huawen Food has been gradually developing and promoting new soy products such as hand torn vegetarian meat and tofu tendon. In the future, it will continue to deepen its cultivation and make soy products the second bestseller.

It is worth noting that on September 14th, Huawen Food was listed on the Shenzhen Stock Exchange, with its stock price continuously hitting the limit up. On September 18th, it closed at 10.59 yuan per share, with a circulating market value of 424 million yuan.