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Jinzai Food is favored at the New York Myanmar Overseas Chinese Association for going global

2024-07-23

Recently, the 21st New York Myanmar Overseas Chinese Association Midsummer Water Splashing Festival and Health Day, hosted by the New York Myanmar Overseas Chinese Association, was held on Cauchy Street in New York in 2024.


In addition to the traditional water splashing project, the event also arranged live song and dance performances, especially the Chinese and several famous brands brought by Nikko Group: Jinzai, Xiangpiaopiao's Lanfangyuan, Nongfu Spring, Beitian Energy 99, Meiyuan Facai, Luoshen, E-beauty Royal Jelly facial mask and other brands participated in the event, and set up booths at the event site.


During this event, Jinzai Deep Sea Fish was very popular, and people rushed to buy it.

 

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Jinzai Food is known as the "number one fish snack stock" in China. The company has always focused on advantageous protein health categories such as leisure fish products, poultry products, and soy products, and insists on making delicious and healthy snacks. Fist product Deep Sea Fish had sales of about 1.3 billion yuan last year, ranking first in the category for seven consecutive years. Secondly, quail egg products are the company's second growth curve and achieved the "number one sales volume in China" last year.


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As of now, Jinzai Food products are popular in China and sold to about 40 countries around the world, including Japan, South Korea, and France. Founder Zhou Jinsong of Jinzai Food started his business in 1990 and has been deeply involved in the leisure food industry for 34 years. He was born on the beautiful Dongting Lake in Hunan, China, which is not only the birthplace of Xiangchu culture, but also the origin of "Xiang cuisine", one of the eight major Chinese cuisines. Zhou Jinsong has innovatively upgraded his hometown delicacies, roasted fish and Pingjiang dried sauce, and developed them into popular pocket snacks worldwide through large-scale development.


Jinzai Food relies on three major research platforms, namely Hunan Health and Leisure Food Engineering Technology Research Center, Hunan Enterprise Technology Center, and Postdoctoral Innovation and Entrepreneurship Base, to focus on high-quality protein research and the healthy development of snacks that reduce sugar, salt, and oil.


In addition to the exploration of healthy development at the research and development stage, the company actively promotes the transformation of food "manufacturing" to "intelligent manufacturing", collaborates with universities and equipment manufacturers to customize and develop automated and intelligent production line equipment, and leads the industry in intelligent manufacturing level of production bases. At present, Jinzai Food has obtained five international standard system certifications, including BRCGS, IFS, GMP, HACCP, ISO9001, etc. Its production standards and product quality are in line with international standards.


Source: Rednet Author: Correspondent Lin Ruixin Editor: Zhang Xinxin